• Develop PR campaigns and media relations strategy.

  • Collaborate with internal teams and maintain open communication with senior management.

  • Edit and update promotional materials and publications {brochures, videos, social media posts etc}.

  • Prepare and distribute press releases.

  • Organize PR events {e.g. workshops and press conferences} and serves as the commission’s spokesperson.

  • Seek opportunities for partnership, sponsorship and advertising.

  • Address inquiries from the media and other parties.

  • Track media coverage and follow media trends.

  • Prepare and submit PR reports.

  • Manage PR issues.

  • Develop a marketing communications plan including strategy, goals, budget and tactics.

  • Develop media relations strategy, seeking high-level placements in print, broadcasts and online media.

  • Coordinate all public relations activities.

  • Direct social media team to engage audiences across traditional and new media.

  • Leverage existing media relationships and cultivate new contacts within the commission and the media.

  • Manage media inquiries and interview requests.

  • Create content for press releases, byline articles and keynote presentations.

  • Monitor, analyze and communicate PR results on a quarterly basis.

  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

  • Build relationships with the media to enlighten the public on safety awareness.

  • Maintain a keen understanding of safety trends affecting publics and make appropriate recommendations regarding communication strategy surrounding them.